Design Thinking for Business

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In today’s changing business world, strategies for competitiveness have shifted towards a human-centered design approach. Many companies have understood the importance of integrating design thinking in their strategy and their culture.

Our Design Thinking for business course teaches the most important tools and actions that you need in order to design better products, better services, and even better companies, but also ways in which you can improve the skills you need in order to effectively apply design thinking practices in your organisation.

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Key benefits

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Shahrazad Hadad

Lecturer at the Faculty of Business Administration in Foreign Languages

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Shahrazad HADAD is a PhD Lecturer at the Faculty of Business Administration in Foreign Languages, within the Bucharest University of Economic Studies. She has a strong background in Business Management, Business Development and Corporate Social Responsibility. She has published more than 30 articles, books and book chapters in the business field. Besides her academic profession, she has founded the publishing house for children books, \”The little case with stories\” (Cutiuța cu Povești), which focuses on delivering interactive books for children.

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Dalia Poleac

Designer and founder @ Future Jobs Design

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Dalia attended Istituto Marangoni Milano, where she obtained her degree in fashion design. She studied business management at Antwerp Management School and started her career as fashion designer, moving to founder of her fashion brand, freelance trend forecaster and cultural manager.

A social dialogue stimulator, she comes with a vast experience in designing public spaces for shared knowledge and co-creation. In 2021 Dalia opens a far-reaching conversation that covers The Future of Work. With a human centric approach, using design thinking and progressive design principles, Dalia launches “Future Jobs Design”, a program delivering strategic tools to support lifelong career transitions, and connects enterprises and individuals to find growth opportunities matching the potential of both.

Dalia is a designer and forecaster, who has been working for the past 10 years within the creative industry, designing products, providing research and development strategies, curating and managing artistic and cultural events.

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Daniela Marzvan

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After infusing design thinking to hundreds of design and engineering students for almost a decade (at HTW Berlin and ELISAVA Barcelona) she currently focuses on executive MBA education at ESCP Berlin, Kristiania University Oslo and ASE-FABIZ Bucharest.

As an academic she conducts her doctoral research at the Bauhaus University taking a praxeological approach to Design Thinking and Innovation, currently researching at IADE Lisbon. For her international empirical research she has been awarded various grants.

As a practitioner she runs a Berlin-based internationally acting innovation agency being regarded as an expert in her field. Her team helps foster creativity and innovation for German public sector institutions and infuses Design Thinking as a management practice with corporate clients including: VW, BCG, and P&G.

She teaches, researches and operates within the disciplines of #designthinking, #innovationmanagement, #presentofwork and #organizationalchange.

She works interculturally and across sectors building her own approaches and processes