Digital Communication Strategies and Social Media Analytics is an immersive and experiential program designed for professionals who want to acquire digital communication skills that can be implemented in their organizations. This program gives you competitive insights into online communications that can help the marketing of your business.
During this program, you will explore the complexity of digital communications during six distinct phases. We will start by having a look into the new digital ecosystem and the trends and challenges that it brings along in corporate communications. We will then move on to Social Media and Community Management in order to find out how online communities can be managed in order to make growth possible. The Social Media Analytics part gives insights into the metrics of using social media tools in marketing, while a Content Marketing Strategy is also needed, which, at its turn, will be explored. The Digital Branding and Digital Reputation Management module will explore the importance of creating a strong digital brand. Finally, the Capstone Project will consist of a plan where you will be asked to apply the ideas learned during the module to your own company so that you contribute to its digital marketing success and, ultimately, growth.
Building on this understanding, you will systematically develop the digital communication skills to manage your business in an ever-increasing digital environment.The program enables you to drive the digital growth of your business.
Key benefits
Instructor
Vlad Roșca
Lecturer at the Faculty of Business Administration in foreign languages
Vlad I. Roșca is a lecturer at the Bucharest University of Economic Studies with a PhD in Marketing. He gives Online / Digital Business classes in German/English, and apart from the academic experience, he has worked for almost three years in an IT business, as well as in economic journalism. Vlad has a key role in the promotion of the FABIZ master’s programs in the social media field.
Theodor Rusu
Chief Digital Officer (CDO) @ Republika Interactive
Theodor Rusu, Chief Digital Officer (CDO) at Republika Interactive, has a vast experience in digital marketing, using his knowledge to help businesses drive growth by moving the organizations to digital business models. During his 20 years work experience, he was part of various media agencies where he developed media strategies and campaigns to suit the purpose of many major clients from various industries. Theodor knows the inside-outs of sourcing digital advertising opportunities and of managing the production of digital marketing materials, so he co-founded his own digital branding business where he puts ideas into digital practice.
